Is the JCC Denver Too Expensive?

OPINION— Before Denver Jewish Day School (DJDS) called 2450 South Wabash Street home, the school operated out of the Denver Jewish Community Center (JCC). This move highlights the growth of the Jewish community in the Denver metro area. 

Across North America, there are over 170 JCCs, with the average cost of a one-day guest pass for an adult around $15. Some examples include the Albany JCC, which charges $15 for adults and $5 for children, and the Marcus JCC in Atlanta, which charges $20 for adults and $10 for youth. The Denver JCC charges $20 for a guest pass, higher than the North American average. 

Over the past two years, the price has increased by $10. And, some students say they can feel this price change. “The price of the JCC limits me from working out and playing basketball with my friends,” said Tamar Goldberg-Butler, a sophomore at DJDS. 

Many JCCs across the continent intentionally set lower rates for youth, recognizing that accessible pricing encourages participation and helps cultivate lasting community relationships. I believe the Denver JCC could benefit from adopting a similar approach. They intentionally set lower rates for youth, recognizing that accessible pricing encourages engagement and helps build community connections. 

I think lowering guest prices, especially for youth, could increase participation in programs, foster stronger relationships, and ensure that financial barriers do not prevent young people from benefiting from these centers. Ultimately, community centers like the JCC thrive when they are accessible, and in my opinion, JCC Denver isn’t great at that. Reducing costs for youth is not just a financial decision. It is an investment in the future of the Denver Jewish community.